diff --git a/index.js b/index.js
index 22e48dd..c69279d 100644
--- a/index.js
+++ b/index.js
@@ -132,7 +132,12 @@ export default async function now() {
 					const imageId = `${item.id}-image`
 					const videoId = `${item.id}-video`
 					if (latest.image) {
-						// html image replacement
+						// html image replacement - match by data-service attribute to allow repeated updates
+						newNow = newNow.replace(
+							new RegExp(`(<img[^>]*data-service=["']${item.id}["'][^>]*\\bsrc=["'])[^"']*?(["'][^>]*>)`, 'gi'),
+							`$1${latest.image}$2`,
+						)
+						// also handle initial placeholder case
 						newNow = newNow.replace(
 							new RegExp(`(<img[^>]+src=["'])${imageId}(["'][^>]*>)`, 'gi'),
 							`$1${latest.image}$2`,
@@ -143,7 +148,12 @@ export default async function now() {
 							`$1${latest.image}$2`,
 						)
 					} else {
-						// remove img tags if no image available (handle multi-line tags and any attribute order)
+						// remove img tags if no image available - match by data-service attribute
+						newNow = newNow.replace(
+							new RegExp(`\\s*<img\\b[^>]*\\bdata-service=["']${item.id}["'][^>]*>\\s*`, 'gis'),
+							'',
+						)
+						// also remove by placeholder src
 						newNow = newNow.replace(
 							new RegExp(`\\s*<img\\b[^>]*\\bsrc=["']${imageId}["'][^>]*>\\s*`, 'gis'),
 							'',
@@ -156,13 +166,23 @@ export default async function now() {
 					}
 
 					if (latest.video) {
-						// html video replacement
+						// html video replacement - match by data-service attribute to allow repeated updates
+						newNow = newNow.replace(
+							new RegExp(`(<video[^>]*data-service=["']${item.id}["'][^>]*\\bsrc=["'])[^"']*?(["'][^>]*>)`, 'gi'),
+							`$1${latest.video}$2`,
+						)
+						// also handle initial placeholder case
 						newNow = newNow.replace(
 							new RegExp(`(<video[^>]+src=["'])${videoId}(["'][^>]*>)`, 'gi'),
 							`$1${latest.video}$2`,
 						)
 					} else {
-						// remove video tags if no video available
+						// remove video tags if no video available - match by data-service attribute
+						newNow = newNow.replace(
+							new RegExp(`\\s*<video\\b[^>]*\\bdata-service=["']${item.id}["'][^>]*>[\\s\\S]*?</video>\\s*`, 'gis'),
+							'',
+						)
+						// also remove by placeholder src
 						newNow = newNow.replace(
 							new RegExp(`\\s*<video\\b[^>]*\\bsrc=["']${videoId}["'][^>]*>[\\s\\S]*?</video>\\s*`, 'gis'),
 							'',