diff --git a/utils.js b/utils.js
index 5a1dfb2..3be0f9a 100644
--- a/utils.js
+++ b/utils.js
@@ -6,11 +6,11 @@ import sanitizeHtml from 'sanitize-html'
 // helper functions
 // ========================================================================
 
-// regex to match service name within an html anchor tag
+// regex to match service by data-service attribute within an html anchor tag
 // used when linkFormat is 'html' in config.js
 export function htmlServiceLinkRegex(serviceName) {
 	return new RegExp(
-		`(<a[^>]+href=["'][^"']*["'][^>]*>)${serviceName}(<\\/a>)`,
+		`(<a[^>]*data-service=["']${serviceName}["'][^>]*>)([^<]*)(<\\/a>)`,
 		'i',
 	)
 }