[%# site/brand.tt

Dreamwidth Brand.

Authors:
     Denise Paolucci <denise@dreamwidth.org>

Copyright (c) 2009-2016 by Dreamwidth Studios, LLC.

This program is NOT free software or open-source; you can use it as an
example of how to implement your own site-specific extensions to the
Dreamwidth Studios open-source code, but you cannot use it on your site
or redistribute it, with or without modifications.

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    sections.title="Using Dreamwidth's Brand"
-%]

[%- CALL dw.active_resource_group( "foundation" ) -%]

<p>In order to protect our users from confusion and to protect our identity
and reputation, we have set forth guidelines for using our name and our logos.
This applies to anyone who would like to run a production site using any of
the code developed or maintained by Dreamwidth Studios, LLC, as well as to
anyone who would like to write a client or tool that interfaces with Dreamwidth
code.</p>

<p>These are basic guidelines. If you have a question that isn't covered here,
please <a href='https://www.dreamwidth.org/support/submit'>contact us</a> with
details about your planned use. We are happy to answer any questions you might
have, and we are more than willing to grant express written permission for the
use of any of our service marks in most cases as long as we feel there's no
chance of causing confusion among our users.</p>

<p>In all cases, the guiding principle in any use of our brand and/or service
marks should be to avoid any possibility for reasonable confusion. An average
person should never be able to accidentally mistake your use of our brand
and/or mark as an official or sponsored use.</p>

<p>If you want to do something cool, and you think it contradicts something in
this set of guidelines, contact us and we'll talk it over.</p>

<h2>Definitions</h2>

<ul>
    <li><b>Client</b>: A program (either downloadable or running via internet)
        that is designed to interface and interact with the Dreamwidth
        codebase.</li>
    <li><b>Production site</b>: A publicly-accessible website that accepts
        users, whether it uses open account creation or not, and whether it
        accepts money for services or not.</li>
    <li><b>Open Source license</b>: A license approved by the
        <a href='http://www.opensource.org/licenses'>Open Source Initiative</a>
        as meeting the definition of 'open source'. Dreamwidth Studios' code
        is released under the user's choice of the Artistic License or the GNU
        General Public License.</li>
    <li><b>Trademark</b>: 'Dreamwidth', 'Dreamwidth Studios',
        <a href='https://s.dreamwidth.org/img/tropo-red/dw_logo.png'>Dreamwidth
        logo</a>, the
        <a href='https://s.dreamwidth.org/img/tropo-red/icon_menu_swirl.png'>Dreamwidth
        swirl</a>, and the
        <a href='https://s.dreamwidth.org/img/nouserpic.png'>swirled 'd'</a>
        are all trademarks of Dreamwidth Studios, LLC (registration pending).</li>
</ul>

<h2>General Guidelines</h2>

<ul>
    <li>You may only use Dreamwidth trademarks in a client without our express
        written permission as long as you:
    <ul>
        <li>Release the source code to your client under an Open Source license;
        <li>Clearly state, on the splash page or login screen of your client,
            that your client is not created by or sponsored by Dreamwidth
            Studios, LLC;</li>
        <li>Clearly state, in the credits or About page of your client, that
            Dreamwidth's trademarks are owned by Dreamwidth Studios, LLC;</li>
        <li>Include your name and your contact information in a prominent place
            in your client, indicating that people should contact you and not
            Dreamwidth Studios, LLC with questions about the client;</li>
        <li>Provide a prominent link to
            <a href='https://www.dreamwidth.org'>www.dreamwidth.org</a> in your
            client, such as by saying 'For use with
            <a href='https://www.dreamwidth.org'>Dreamwidth Studios</a>';</li>
        <li>Avoid giving the impression, both in your client and in your
            end-user support, that you are affiliated with or speak for
            Dreamwidth Studios, LLC.</li>
    </ul></li>
    <li>You <b>may not</b> use, alter, or adapt our trademarks for use in your
        primary logo or identity without our express written permission. You
        <em>may</em> use, alter, or adapt our trademarks for use in your
        client's icons, as long as you follow all of the above rules.</li>
    <li>If you want to do something that doesn't comply with the above rules
    (such as making a closed-source application), contact us to discuss it.</li>
</ul>

<h2>Site Name</h2>

<ul>
    <li>The site's name is <em>Dreamwidth Studios</em>, and the company that
        owns it is <em>Dreamwidth Studios, LLC</em>. It's also acceptable to
        refer to the site just as <em>Dreamwidth</em>. Due to the potential
        for confusion, please try to avoid referring to us as <em>DW</em>,
        unless both your client's homepage and the application itself is clear
        that it is intended for use with www.dreamwidth.org.</li>
    <li>The site name is only capitalized at the beginning:
        <em>Dreamwidth</em>, not <em>DreamWidth</em>.</li>
    <li>You <b>may not</b> use the site name in merchandise, including but
        not limited to t-shirts, stickers, mugs, or jewelry, without our
        express written permission.</li>
    <li>You <b>may not</b> use the site name in any way that indicates or
        implies our sponsorship, endorsement, or approval, without our express
        written permission.</li>
    <li>You <b>may not</b> use the site name in conjunction with any content
        that is explicit, hateful, discriminatory, exclusionary, or that violates
        our <a href='https://www.dreamwidth.org/legal/principles'>Guiding
        Principles</a>.</li>
</ul>

<h2>Site Logo</h2>
<ul>
    <li>You <em>may</em> use our graphic trademarks in a journalistic fashion --
        for instance, if you are making a blog post or writing a newspaper
        article about Dreamwidth Studios. We ask that you include, under each
        use of our trademark, a notice: <em>&copy; Dreamwidth Studios, LLC</em>.
        Please link the words 'Dreamwidth Studios, LLC' to the URL
        <a href='https://www.dreamwidth.org'>www.dreamwidth.org</a>.</li>
    <li>You <em>may</em> use these trademarks in banners, icons, and graphics
        intended to positively promote the use and adoption of Dreamwidth
        Studios.</li>
    <li>You <b>may not</b> use any of these trademarks in merchandise, including
        but not limited to t-shirts, stickers, mugs, or jewelry, without our
        express written permission.</li>
    <li>You <b>may not</b> use any of these trademarks in any way that
        indicates or implies our sponsorship, endorsement, or approval,
        without our express written permission.</li>
    <li>You <b>may not</b> use any of our trademarks in banners, icons, and
        graphics if doing so would cause a reasonable person to mistake your
        use as speaking for or representing Dreamwidth Studios, LLC. (For
        instance, in an icon captioned 'Dreamwidth Staff'.)</li>
    <li>You <b>may not</b> use our trademarks in conjunction with any content
        that is explicit, hateful, discriminatory, exclusionary, or that violates
        our <a href='https://www.dreamwidth.org/legal/principles'>Guiding
        Principles</a>.</li>
</ul>

<h2>Site Design</h2>
<ul>
    <li>The default site design visible on www.dreamwidth.org, known as
        'Tropospherical Red', is our default visual identity. Because of this,
        and because of the potential for confusion, you should refrain from
        using these design elements in these colors for your client's website,
        without our express written permission.</li>
    <li>The client homepage -- whether the tool itself is web-based or the
        page is hosting a downloadable application -- must clearly indicate
        that the client is not created by, affiliated with, or sponsored by
        Dreamwidth Studios, LLC.</li>
     <li>The client homepage should include your name and contact information
         in a prominent place, and indicate that people should contact you and
         not Dreamwidth Studios, LLC with questions about your client.</li>
    <li>The client homepage should not contain any content that is explicit,
        hateful, discriminatory, exclusionary, or that violates our
        <a href='https://www.dreamwidth.org/legal/principles'>Guiding
        Principles</a>.</li>
</ul>

<h2>Source Code</h2>
<ul>
    <li>The <a href='https://github.com/dreamwidth/'>source code</a> for
        Dreamwidth Studios is based on code developed and maintained by
        LiveJournal.com. Code in the Dreamwidth repository authored by LiveJournal
        is released under the GNU General Public License. Code in the Dreamwidth
        repository authored by Dreamwidth Studios, LLC (excepting code in the
        ext/dw-nonfree directory) is dual-released under the GPL and Artistic
        Licenses.</li>
    <li>Code in the ext/dw-nonfree directory is source-available but not Open
        Source. You may not use code from the ext/dw-nonfree directory to run a
        production site. You may only use code from the ext/dw-nonfree directory
        in a development environment for the purposes of improving the source
        code. If your development environment is publicly web-accessible, you
        may only use code from the ext/dw-nonfree directory with our express
        written permission.</li>
    <li>If you are running a production site based on the Dreamwidth code,
        please let us know! We would like to add a link to your site to our
        <a href='https://www.dreamwidth.org/site/opensource'>Open Source</a>
        page.</li>
</ul>