188 lines
9.7 KiB
Text
188 lines
9.7 KiB
Text
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[%# site/brand.tt
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Dreamwidth Brand.
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Authors:
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Denise Paolucci <denise@dreamwidth.org>
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Copyright (c) 2009-2016 by Dreamwidth Studios, LLC.
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This program is NOT free software or open-source; you can use it as an
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example of how to implement your own site-specific extensions to the
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Dreamwidth Studios open-source code, but you cannot use it on your site
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or redistribute it, with or without modifications.
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%][%-
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sections.title="Using Dreamwidth's Brand"
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-%]
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[%- CALL dw.active_resource_group( "foundation" ) -%]
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<p>In order to protect our users from confusion and to protect our identity
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and reputation, we have set forth guidelines for using our name and our logos.
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This applies to anyone who would like to run a production site using any of
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the code developed or maintained by Dreamwidth Studios, LLC, as well as to
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anyone who would like to write a client or tool that interfaces with Dreamwidth
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code.</p>
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<p>These are basic guidelines. If you have a question that isn't covered here,
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please <a href='https://www.dreamwidth.org/support/submit'>contact us</a> with
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details about your planned use. We are happy to answer any questions you might
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have, and we are more than willing to grant express written permission for the
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use of any of our service marks in most cases as long as we feel there's no
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chance of causing confusion among our users.</p>
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<p>In all cases, the guiding principle in any use of our brand and/or service
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marks should be to avoid any possibility for reasonable confusion. An average
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person should never be able to accidentally mistake your use of our brand
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and/or mark as an official or sponsored use.</p>
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<p>If you want to do something cool, and you think it contradicts something in
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this set of guidelines, contact us and we'll talk it over.</p>
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<h2>Definitions</h2>
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<ul>
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<li><b>Client</b>: A program (either downloadable or running via internet)
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that is designed to interface and interact with the Dreamwidth
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codebase.</li>
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<li><b>Production site</b>: A publicly-accessible website that accepts
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users, whether it uses open account creation or not, and whether it
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accepts money for services or not.</li>
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<li><b>Open Source license</b>: A license approved by the
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<a href='http://www.opensource.org/licenses'>Open Source Initiative</a>
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as meeting the definition of 'open source'. Dreamwidth Studios' code
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is released under the user's choice of the Artistic License or the GNU
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General Public License.</li>
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<li><b>Trademark</b>: 'Dreamwidth', 'Dreamwidth Studios',
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<a href='https://s.dreamwidth.org/img/tropo-red/dw_logo.png'>Dreamwidth
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logo</a>, the
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<a href='https://s.dreamwidth.org/img/tropo-red/icon_menu_swirl.png'>Dreamwidth
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swirl</a>, and the
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<a href='https://s.dreamwidth.org/img/nouserpic.png'>swirled 'd'</a>
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are all trademarks of Dreamwidth Studios, LLC (registration pending).</li>
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</ul>
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<h2>General Guidelines</h2>
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<ul>
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<li>You may only use Dreamwidth trademarks in a client without our express
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written permission as long as you:
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<ul>
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<li>Release the source code to your client under an Open Source license;
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<li>Clearly state, on the splash page or login screen of your client,
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that your client is not created by or sponsored by Dreamwidth
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Studios, LLC;</li>
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<li>Clearly state, in the credits or About page of your client, that
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Dreamwidth's trademarks are owned by Dreamwidth Studios, LLC;</li>
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<li>Include your name and your contact information in a prominent place
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in your client, indicating that people should contact you and not
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Dreamwidth Studios, LLC with questions about the client;</li>
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<li>Provide a prominent link to
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<a href='https://www.dreamwidth.org'>www.dreamwidth.org</a> in your
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client, such as by saying 'For use with
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<a href='https://www.dreamwidth.org'>Dreamwidth Studios</a>';</li>
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<li>Avoid giving the impression, both in your client and in your
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end-user support, that you are affiliated with or speak for
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Dreamwidth Studios, LLC.</li>
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</ul></li>
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<li>You <b>may not</b> use, alter, or adapt our trademarks for use in your
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primary logo or identity without our express written permission. You
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<em>may</em> use, alter, or adapt our trademarks for use in your
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client's icons, as long as you follow all of the above rules.</li>
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<li>If you want to do something that doesn't comply with the above rules
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(such as making a closed-source application), contact us to discuss it.</li>
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</ul>
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<h2>Site Name</h2>
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<ul>
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<li>The site's name is <em>Dreamwidth Studios</em>, and the company that
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owns it is <em>Dreamwidth Studios, LLC</em>. It's also acceptable to
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refer to the site just as <em>Dreamwidth</em>. Due to the potential
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for confusion, please try to avoid referring to us as <em>DW</em>,
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unless both your client's homepage and the application itself is clear
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that it is intended for use with www.dreamwidth.org.</li>
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<li>The site name is only capitalized at the beginning:
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<em>Dreamwidth</em>, not <em>DreamWidth</em>.</li>
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<li>You <b>may not</b> use the site name in merchandise, including but
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not limited to t-shirts, stickers, mugs, or jewelry, without our
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express written permission.</li>
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<li>You <b>may not</b> use the site name in any way that indicates or
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implies our sponsorship, endorsement, or approval, without our express
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written permission.</li>
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<li>You <b>may not</b> use the site name in conjunction with any content
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that is explicit, hateful, discriminatory, exclusionary, or that violates
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our <a href='https://www.dreamwidth.org/legal/principles'>Guiding
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Principles</a>.</li>
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</ul>
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<h2>Site Logo</h2>
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<ul>
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<li>You <em>may</em> use our graphic trademarks in a journalistic fashion --
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for instance, if you are making a blog post or writing a newspaper
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article about Dreamwidth Studios. We ask that you include, under each
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use of our trademark, a notice: <em>© Dreamwidth Studios, LLC</em>.
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Please link the words 'Dreamwidth Studios, LLC' to the URL
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<a href='https://www.dreamwidth.org'>www.dreamwidth.org</a>.</li>
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<li>You <em>may</em> use these trademarks in banners, icons, and graphics
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intended to positively promote the use and adoption of Dreamwidth
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Studios.</li>
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<li>You <b>may not</b> use any of these trademarks in merchandise, including
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but not limited to t-shirts, stickers, mugs, or jewelry, without our
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express written permission.</li>
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<li>You <b>may not</b> use any of these trademarks in any way that
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indicates or implies our sponsorship, endorsement, or approval,
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without our express written permission.</li>
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<li>You <b>may not</b> use any of our trademarks in banners, icons, and
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graphics if doing so would cause a reasonable person to mistake your
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use as speaking for or representing Dreamwidth Studios, LLC. (For
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instance, in an icon captioned 'Dreamwidth Staff'.)</li>
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<li>You <b>may not</b> use our trademarks in conjunction with any content
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that is explicit, hateful, discriminatory, exclusionary, or that violates
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our <a href='https://www.dreamwidth.org/legal/principles'>Guiding
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Principles</a>.</li>
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</ul>
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<h2>Site Design</h2>
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<ul>
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<li>The default site design visible on www.dreamwidth.org, known as
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'Tropospherical Red', is our default visual identity. Because of this,
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and because of the potential for confusion, you should refrain from
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using these design elements in these colors for your client's website,
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without our express written permission.</li>
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<li>The client homepage -- whether the tool itself is web-based or the
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page is hosting a downloadable application -- must clearly indicate
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that the client is not created by, affiliated with, or sponsored by
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Dreamwidth Studios, LLC.</li>
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<li>The client homepage should include your name and contact information
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in a prominent place, and indicate that people should contact you and
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not Dreamwidth Studios, LLC with questions about your client.</li>
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<li>The client homepage should not contain any content that is explicit,
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hateful, discriminatory, exclusionary, or that violates our
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<a href='https://www.dreamwidth.org/legal/principles'>Guiding
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Principles</a>.</li>
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</ul>
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<h2>Source Code</h2>
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<ul>
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<li>The <a href='https://github.com/dreamwidth/'>source code</a> for
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Dreamwidth Studios is based on code developed and maintained by
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LiveJournal.com. Code in the Dreamwidth repository authored by LiveJournal
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is released under the GNU General Public License. Code in the Dreamwidth
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repository authored by Dreamwidth Studios, LLC (excepting code in the
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ext/dw-nonfree directory) is dual-released under the GPL and Artistic
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Licenses.</li>
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<li>Code in the ext/dw-nonfree directory is source-available but not Open
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Source. You may not use code from the ext/dw-nonfree directory to run a
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production site. You may only use code from the ext/dw-nonfree directory
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in a development environment for the purposes of improving the source
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code. If your development environment is publicly web-accessible, you
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may only use code from the ext/dw-nonfree directory with our express
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written permission.</li>
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<li>If you are running a production site based on the Dreamwidth code,
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please let us know! We would like to add a link to your site to our
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<a href='https://www.dreamwidth.org/site/opensource'>Open Source</a>
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page.</li>
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</ul>
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